Why In-Person Training Outperforms Online Methods in Corporate Learning

In a world where remote work and virtual meetings have become typical, it’s tempting to think that online training is the future of corporate learning. Online learning is convenient, scalable, and cost-effective, but when you peel back the layers, it often falls short where it matters most: engagement, retention, and actual implementation. Due to this, in-person training still paves the way for better understanding and knowledge retention.

Let's face it: most of us are guilty of clicking between tabs or answering emails during a virtual session. Unsurprisingly, distraction is one of the most significant barriers to being present and establishing effective learning techniques. In fact, according to a study from Zippia, 67% of employees admit to multitasking during virtual meetings or online sessions. 

In-person training creates a dedicated environment free from these digital interruptions. Employees step away from their inboxes, social media, and Slack notifications and focus solely on learning the content presented to them. This shift not only boosts attention but also significantly improves knowledge retention. Learners are more present, and as a result, they absorb and remember more.

Learning is as much about connecting as it is about content. In-person training allows employees to build and further strengthen relationships with colleagues. These bonds translate directly to the workplace and inspire more collaboration, support, problem solving skills and comradeship among employees.

According to the Association for Talent Development (ATD), employees who build relationships during training are 23% more likely to collaborate effectively. Teamwork improves, silos break down, and people feel more comfortable asking for help or sharing ideas. This type of connection is tough to foster when you’re staring at a grid of profile pictures during a virtual meeting.

Engagement is the fuel that powers learning that extends beyond the classroom. Yet, online learning often struggles to keep employees tuned in. McKinsey & Company emphasizes that organizations with effective learning and development strategies, including personalized and adaptive learning, tend to perform better in terms of productivity, retention, and employee engagement than those relying heavily on online-only methods.

In-person sessions naturally encourage participation. Body language, eye contact, group exercises, and shared coffee breaks create an environment where learners aren’t just passive listeners, but rather active contributors. This level of engagement solidifies learning paths and translates to real improvements on the job.

Of course, this isn’t about throwing online learning out the window. Many organizations benefit from a blended approach, mixing the convenience of digital modules with the depth and connection of in-person experiences. But when it comes to the moments that matter most: onboarding, leadership development, or team building – in-person learning remains at the forefront.

While virtual learning offers undeniable flexibility, in-person training delivers superior outcomes where it counts: focus, engagement, relationship-building, and retention. By creating spaces where employees can connect, collaborate, and learn together, organizations set the stage for lasting performance improvements, and a much stronger return on investment.

So, next time you’re designing a corporate learning program, don’t underestimate the power of getting everyone in the same room. The results will speak for themselves.

At Data Society, we specialize in customizable, instructor-led training designed to drive real results. Our programs are tailored to your team's unique needs and blend data science expertise with engaging, human-centered delivery.

Contact us to learn more about how we can help you make the most of your corporate learning investments.