In a world where remote work and virtual meetings have become typical, it’s tempting to think that online training is the future of corporate learning. Online learning is convenient, scalable, and cost-effective, but when you peel back the layers, it often falls short where it matters most: engagement, retention, and actual implementation. Due to this, in-person training still paves the way for better understanding and knowledge retention.
Better Focus = Better Learning
Let’s face it: most of us are guilty of clicking between tabs or answering emails during a virtual session. Unsurprisingly, distraction is one of the most significant barriers to being present and establishing effective learning techniques. In fact, according to a study from Zippia, 67% of employees admit to multitasking during virtual meetings or online sessions.
In-person training creates a dedicated environment free from these digital interruptions. Employees step away from their inboxes, social media, and Slack notifications and focus solely on learning the content presented to them. This shift not only boosts attention but also significantly improves knowledge retention. Learners are more present, and as a result, they absorb and remember more.
Real-Time Feedback Makes All the Difference
A significant advantage of face-to-face learning is the ability to receive instant feedback on progress. Trainers can see when a room is confused, bored, or highly engaged and tailor the content accordingly on the fly. This dynamic isn’t possible when cameras are off, and microphones are muted in a virtual learning environment.
Research stated by The Training Industry showed that learners in interactive environments retain up to 75% more than those in passive settings, like pre-recorded videos. Real-time discussions, spontaneous Q&A, and group problem-solving lead to lightbulb moments that can be hard to replicate online.
Relationships Matter More Than You Think
Learning is as much about connecting as it is about content. In-person training allows employees to build and further strengthen relationships with colleagues. These bonds translate directly to the workplace and inspire more collaboration, support, problem solving skills and comradeship among employees.
According to the Association for Talent Development (ATD), employees who build relationships during training are 23% more likely to collaborate effectively. Teamwork improves, silos break down, and people feel more comfortable asking for help or sharing ideas. This type of connection is tough to foster when you’re staring at a grid of profile pictures during a virtual meeting.
Engagement Drives Results
Engagement is the fuel that powers learning that extends beyond the classroom. Yet, online learning often struggles to keep employees tuned in. McKinsey & Company emphasizes that organizations with effective learning and development strategies, including personalized and adaptive learning, tend to perform better in terms of productivity, retention, and employee engagement than those relying heavily on online-only methods.
In-person sessions naturally encourage participation. Body language, eye contact, group exercises, and shared coffee breaks create an environment where learners aren’t just passive listeners, but rather active contributors. This level of engagement solidifies learning paths and translates to real improvements on the job.
Finding the Balance: Blended Learning
Of course, this isn’t about throwing online learning out the window. Many organizations benefit from a blended approach, mixing the convenience of digital modules with the depth and connection of in-person experiences. But when it comes to the moments that matter most: onboarding, leadership development, or team building – in-person learning remains at the forefront.
While virtual learning offers undeniable flexibility, in-person training delivers superior outcomes where it counts: focus, engagement, relationship-building, and retention. By creating spaces where employees can connect, collaborate, and learn together, organizations set the stage for lasting performance improvements, and a much stronger return on investment.
So, next time you’re designing a corporate learning program, don’t underestimate the power of getting everyone in the same room. The results will speak for themselves.
At Data Society, we specialize in customizable, instructor-led training designed to drive real results. Our programs are tailored to your team’s unique needs and blend data science expertise with engaging, human-centered delivery.
Contact us to learn more about how we can help you make the most of your corporate learning investments.
Frequently Asked Questions
In-person training leads to higher engagement, better focus, real-time feedback, and stronger relationship-building. These factors contribute to greater knowledge retention and application, which are often lacking in fully online learning environments.
