Data initiatives have proven their value in business segments ranging from sales and marketing to operations and HR. Examples of data-driven impact include powerful risk-assessment technologies in the financial services industry, improved patient care, and advances in transportation services. And data’s potential to drive future progress across industries is also evident. Therefore— while data science has become ubiquitous in large organizations—it appears midsize companies are now following this trend, adopting data analytics as a best practice essential to thriving in a data-driven world.
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