Frequently Asked Questions

Product Overview & Use Cases

What is the 'Loans Like Me' bias risk detection app?

"Loans Like Me" is an AI-driven web application developed by Data Society in partnership with Google Cloud and Brllnt for the Consumer Financial Protection Bureau (CFPB). The app democratizes Home Mortgage Disclosure Act (HMDA) data, allowing consumers to compare quoted interest rates and mortgage details against similar loans and detect the probability (low, medium, or high) of bias. Users can report possible bias directly to the CFPB and request assistance to find a fairer rate. The dashboard also provides insights into factors influencing interest rates, including comparable loan details and historical bias trends. Note: The app is focused on mortgage lending and may not cover other types of credit products. Source

Who can benefit from using the 'Loans Like Me' app?

The "Loans Like Me" app is designed for both consumers and regulators. Consumers can use the app to compare mortgage offers, detect potential bias in lending, and advocate for fairer rates. Regulators, such as those at the CFPB, can use the app to overlay real-time consumer data on maps of historic credit deserts and automatically flag financial institutions for potential bias, enabling more agile and targeted interventions. Note: The app is currently tailored for mortgage lending and may not be suitable for other loan types. Source

How does the 'Loans Like Me' app detect and report bias in lending?

The app uses AI algorithms to cluster similar consumers based on financial factors that most impact interest rates. It compares users to their peers within subgroups and predicts the risk of discrimination using HMDA public data, census data, social media and news sources (for reputation/soft indicators), and private data from the CFPB. The app forecasts discrimination risk at the institution, county, state, and national levels. Consumers can report suspected bias directly to the CFPB through the app. Note: The accuracy of bias detection depends on the quality and completeness of available data. Source

Features & Capabilities

What data sources does the 'Loans Like Me' app use for bias detection?

The app analyzes four main types of data: HMDA public data, census public data, social media and news sources (for soft indicators and reputation), and private data pipelined from the CFPB. This multi-source approach enables the app to provide granular and transparent analysis of lending discrimination. Note: The app's effectiveness is limited by the availability and accuracy of these data sources. Source

How does the app support both consumers and regulators?

For consumers, the app provides a dashboard to compare mortgage offers, detect bias probability, and report issues directly to the CFPB. For regulators, it overlays real-time consumer data on maps of historic credit deserts and automatically flags financial institutions for potential bias, enabling faster and more targeted interventions. Note: The app's primary focus is on mortgage lending and may not address all regulatory needs for other financial products. Source

Security & Compliance

What security and compliance certifications does Data Society hold?

Data Society holds the ISO 9001:2015 certification, an internationally recognized standard for quality management and secure operations. This certification is particularly important for government contracting and sectors requiring stringent data protection. Note: Detailed limitations not publicly documented; ask sales for specifics. Source

Implementation & Support

How quickly can organizations implement Data Society solutions?

Data Society offers a streamlined onboarding process, including installation calls and hands-on assistance, enabling organizations to start using its solutions with minimal delay. Training programs are tailored to organizational goals and can be delivered live online or in-person. Note: Implementation timelines may vary depending on organizational requirements and solution complexity. Source

Business Impact & Case Studies

What measurable outcomes have Data Society solutions delivered?

Data Society ties every solution to specific KPIs from the start. For example, the HHS CoLab case study demonstrated 0,000 in annual cost savings. Other case studies include improved technical knowledge by 28% at Discover Financial Services and enhanced data literacy for over 100 staff members at the City of Dallas. Note: Outcomes may vary by organization and use case. Source

What industries are represented in Data Society's case studies?

Industries represented include Aerospace & Defense, Financial Services, Government (local and federal), Healthcare, Professional Services & Consulting, Telecommunications, Energy & Utilities, Media, Education, Retail, Marketing, and Human Resources. Note: Not all solutions are available for every industry; contact Data Society for details. Source

Customer Experience & Feedback

What feedback have customers provided about Data Society's solutions?

Customers have noted that Data Society simplifies complex data processes and enables faster, more confident decision-making. For example, subscriber Emily R. stated, "Data Society brought clarity to complex data processes, helping us move faster with confidence." Note: Individual experiences may vary; detailed limitations not publicly documented. Source

Company Information & Partnerships

What is the collaboration between Google, CFPB, and Data Society about?

Data Society collaborated with Google Cloud and the Consumer Financial Protection Bureau (CFPB) to develop the "Loans Like Me" bias risk detection app. This partnership aims to empower borrowers and regulators with tools to detect and address bias in mortgage lending. The initiative was announced on April 27, 2021. Source

What is Data Society's mission and vision?

Data Society's mission is to use education as a transformative tool to unlock society's full potential, shifting how professionals and organizations use data. The vision is to create data-driven workforces, empower innovative ideas, and expand impact across Fortune 1000 companies and government agencies. Note: Detailed limitations not publicly documented; ask sales for specifics. Source

Data Society, in partnership with Google Cloud, and creative agency, Brllnt, develops ‘Loans Like Me,’ a user-friendly application that enables the CFPB to improve fair lending practices.

Google and the CFPB to Empower Borrowers with Bias Risk Detection App 

Google and the CFPB to Empower Borrowers with Bias Risk Detection App
In its first 100 days, the Biden administration has made uncovering and eliminating bias across federal agencies a top priority. Executive order 13985 directs all departments to evaluate bias and return recommendations to reduce its impact. Bias is often hidden in the data that the federal government uses to make decisions and deliver critical services across the nation. 
While agencies begin the work of recognizing and reporting potential bias, Data Society, alongside Google Cloud developers and Brllnt designers, is already supporting the CFPB (Consumer Financial Protection Bureau) in that effort. The team developed “Loans Like Me,” a user-friendly CFBP tool to empower regulators and consumers with clear data. Loans Like Me enables the CFPB to improve fair lending practices and expand credit to those negatively affected by data bias.

User-Friendly Data

“Loans Like Me” is an AI-driven web app that democratizes HMDA (Home Mortgage Disclosure Act) data, enabling consumers to compare quoted interest rates and mortgage details against similar loans and detect the probability (low, medium, or high) of bias. Directly from the app, the user can report possible bias to the CFPB and request assistance to find a more fair rate. The app’s dashboard also informs the consumer of factors that could influence interest rates, including key details from comparable loans and historical bias in the data (e.g., an institution’s past lending patterns, or geographic trends, affecting individuals that objectively “look like them”). With easy access to this information, consumers have a firm foundation to advocate on their own behalf and find lenders with less propensity toward possible bias.

For regulators, Loans Like Me overlays incoming real-time data from consumers over a map of historic credit deserts and automatically flags financial institutions within and across geographic regions as automated calculations and comparisons reveal biased/discriminatory practices. With this tool, regulators are able to readily identify emerging or enduring bias and target remedial actions in short order, rather than awaiting annual submissions to identify issues retroactively.

Google and the CFPB to Empower Borrowers with Bias Risk Detection App

Innovative AI

Our solution is predicated on the use of four pillars of information and incorporating artificial intelligence to create a more robust and transparent solution for lending discrimination analysis that has the granularity to facilitate consumers and regulators across the agency. 

Our approach deconstructs a complex problem into its smallest building blocks and then addresses each through means of analysis of the following types of data sources:

  • HMDA public data
  • Census public data
  • Social media and news sources to determine soft indicators/reputation
  • Private Data pipelined from CFPB

We built an algorithm that clusters similar consumers based first on financial factors with the greatest impact on potential interest rates and compares them to peers within a subgroup using important features to predict the risk of discrimination. Finally, with reputation, soft score (externally derived), and HMDA LAR data incorporated the application can forecast discrimination risk of an institution and county- state-, and national level trends.

The Impact

In the hands of the consumer, this user-friendly platform powers the self-efficacy that brings equity closer to the norm, one deal at a time.  For the CFPB, moving from annual bank submissions to real-time consumer reports means understanding changing interest rates as they’re quoted, informing agile and relevant decisions. Long term, as an agency, such valuable tools help the CFPB strengthen its position as a key consumer resource for fairness in lending and beyond.

Data Society leads government agencies and global enterprises alike to understand, and then unleash, the unlimited potential of their data-driven workforce.

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